About us
Building the commerce layer for Africa, on WhatsApp.
Our mission
Make commerce as easy as texting a friend.
The gap between "I want that" and "I bought that" is still enormous for most people in Africa. Existing e-commerce platforms assume high bandwidth, credit cards, and smartphones powerful enough to run native apps.
WhatsApp has none of those assumptions. 90%+ of smartphone users in Ghana already have it. We build the rails that make WhatsApp a real commerce channel — payments, fulfilment, tracking, operations — not just a chat.
20M+
WhatsApp users in Ghana
< 3 min
Average order time
MoMo + Card
Payment methods
Zero
App downloads required
Our vision
Every African merchant.
One conversation away.
Africa is adding tens of millions of new internet users every year — nearly all arriving mobile-first, on WhatsApp before they're on any other platform. The commerce infrastructure they deserve shouldn't require an app store, a bank card, or a broadband connection.
We're building the commerce operating system for Africa — the layer that connects merchants to customers, payments to orders, and conversations to revenue across every category, every language, and every market on the continent. We started in Ghana because the problem is sharpest here. We're not stopping here.
Mobile-first by default
Most Africans experience the internet on a phone, on WhatsApp, before any other platform. We don't adapt for that — we build for it from day one.
Every category
Food was our proof of concept. The same rails — payments, catalogue, fulfilment — extend to fashion, groceries, electronics, and anything else people sell.
Starting in Ghana
We go deep before we go wide. Accra first, then the rest of Ghana, then West Africa, then the continent.
How we build
Three things we don't compromise on.
Africa-first
We build for the infrastructure reality of Ghana and West Africa — mobile money, low-bandwidth, high WhatsApp penetration. Not an afterthought, the starting point.
Lowest friction possible
Every flow we ship must work with zero downloads, zero account creation, and zero new habits. If your customers can text, they can buy.
Merchants win first
We take orders on WhatsApp because that's where merchants' customers already are. We grow when merchants grow — not before.
Careers
Build the future of commerce in Ghana.
We're not actively hiring right now, but we're always happy to hear from people who want to build this with us.
Send us your CVor email directly: aithoth6@gmail.com
Get in touch
Partner, invest, or just say hi.
Whether you're a restaurant ready to go live, an investor curious about WhatsApp commerce in Africa, or a developer who wants to build with us — we're easy to reach.